Competition, Marketing Mix, and Pricing Research Paper

Rivalry, Marketing Mix, and Pricing - Research Paper Example Key Characteristics of the Users Maryland General Hospital offers wide scope of administrations to its clients with various attributes and with various necessities and prerequisites. The clinic is situated in Baltimore City, which is the biggest city of Maryland. A sharp decrease can be found in the Baltimore’s neediness line. The greater part of the individuals who wind up under the government neediness line are moving to the rural zones from the urban or metro urban areas. In the city of Baltimore, there are in excess of 21,000 individuals who are underneath neediness line, however as of late a significant decrease in the pace of the poor populace has occurred. Maryland General Hospital targets individuals from both the metro and rural region of the Baltimore. They offer particular premium administrations for the exceptional patients with high pay level and furthermore offer general assistance for the mass. They additionally offer distinctive uncommon administrations to vari ous segment layers, for example, kids care, senior resident consideration and ladies care. For instance, Heart catheterization is given to grown-up and kids independently. The Hospital offers some particular assistance inside the structure of ladies care. The Competitive Environment of the Health Care Provider The opposition for the most part emerges on at least one components like quality, value, comfort and so on. Rivalry kills the wastefulness of the players. Be that as it may, in the event of Maryland General Hospital, there is no such value rivalry among the main players in the market as 75% of all out expense for the treatment of an individual is given by the medical coverage organization (Kronick, Goodman and Wennberg, 1993). Various clinics attempt to separate its administrations based on quality. On the off chance that Porter five powers model is applied for Maryland General Hospital it will be certain that a large portion of the rivalries are originating from the adversary medical clinics. The opposition is monstrous for Maryland General Hospital. There are 14 emergency clinics in Maryland. All the medical clinics give altered administrations. An investigation proposes that 58% of the patients prescribed for going again to Maryland General Hospital while 77% individuals suggested for going Greater Baltimore clinical focus. Numerous individuals additionally suggested for Good Samaritan Hospital. Indeed, even in this regard the Mercy Medical Center Inc has likewise got high focuses than Maryland General Hospital. The clinic faces very low dealing power from the providers as there are numerous providers present in the market. The opportune conveyance of hardware and drugs are extremely fundamental for the medical clinic. The clinic needs to rely exceptionally upon its providers to keep up altruism before the clients as the majority of the emergency clinics are contending for the most part on the quality and not on the cost. There is no such danger from another contestant in the market as the set up cost is extremely high for any new participant and the physical proof is the most significant factor for any clinics so the new contestant needs to confront an intense rivalry from the old players as the physical proof is solid of the old players. There is no such substitute in hospital’s item as it is an important assistance for all. The purchasers haggling power is likewise solid yet as for the most part the insurance agency takes care of the tabs, the bartering power gets diminished. Instruments of Marketing Mix Marketing involves seven components. For the medicinal services segment all the 7P’

SMITHFIELD STREET BRIDGE (PA) Research Paper Example | Topics and Well Written Essays - 3000 words

SMITHFIELD STREET BRIDGE (PA) - Research Paper Example Pittsburgh’s gigantic requirement for spans introduced a decent open door for the designers to feature their insight and ability .The main type of transport inside the town and a few segments of the waterway banks in the mid nineteenth century was the utilization of boats or kayaks. As the network created individuals understood that it was obligatory to assemble a ship administration and in 1818 the Jone’s Ferry administration was built up, so as to improve their business arranged culture. The ship worked between southern bank of Monongahela and the base of Liberty Street. Stock and products were conveyed by pontoons while travelers were conveyed by boats. In 1840, a further developed pony ship was created which utilized visually impaired ponies as intention power. The visually impaired ponies were fitted in even wheels when at that point pushed the pontoons (Von 77). A couple of years after the fact a steam ship was built up by Captain Erwin on the southern bank of Ohi o close to the segment where the streams shaped a conversion. Unfortunately, the ship venture crumbled a couple of years after the fact along with the Jones ship project.Leaving only one operational steam ship which worked from Penn Street to Saw Mill Run.The article will manage the three extensions chose at the Smithfield Street and how their development altered the scaffold development innovation in the nineteenth century when human progress was creating at a striking velocity The primary scaffold among the Pittsburghs parkway spans was known as the Monongahela Bridge. A bill was passed In Pennsylvania by the state administrative gathering permitting two scaffolds to be worked at Pittsburg. One would be worked over the Allegheny and the other one over Monongahela. Judge Findley, an individual from the administrative chamber was given the assignment of computing the general expense of the structures. His counts demonstrated that around 1200 feet of the stream required chains that were 1590 feet in length and four other iron chains weighing 64

Me again (but with flamethrowers this time)

Me again (but with flamethrowers this time) MIT these days is pretty up on the latest social media, as is befitting an Institute of Technology. (Just writing that sentence made me feel like a middle-age technology reporter. Its like Fight Club, or being a hipster. You just dont TALK about this kind of thing) For example, Im friends with MIT Engineers on facebook, from whom I get the latest Tech sports updates (they also have a twitter). MIT News has a twitter as well, and theres even an iphone app, which is super useful for tracking all the MIT shuttles (cue the: when I was your age, we stood outside in the snow waiting for buses, BOTH WAYS). The shuttle tracker has been key this winter, as Boston has certainly received its fair share of snow. (As has most of the US, except Florida. It makes me wonder what the global snow:no snow ratio is. I bid someone to go forth and Google! And then get back to me). Anyway, at this point, there is really no place for the snow to go anymore in Boston. The snowbanks beside the roads are 3-4 feet tall; my friend Giulia 11 has trouble seeing over them. So what to do with all the snow? Well, back in 1948, the Mayor of Boston had the same conundrum. Except one of his ideas to get rid of the snow was flamethrowers . While totally awesome, this is also a really terrible plan. Luckily, he wrote to the president of MIT at the time, and asked for his opinion first. You can find the correspondence here . (Hat tip to the MIT news twitter (see, that whole first paragraph was relevant!) for linking from the MIT archives). Ive got to imagine that this was a serious facepalm moment for President Compton, but when its the mayor asking I suppose you have to answer. Im a complete sucker for historical stuff like that, which is why I love twitter and the interwebs in general. For example, Letters of Note is this awesome blog that posts old letters from famous people, often in response to fans/kids but just generally interesting. (Check out the most read on the side for a quick idea of what its about). Then there is Sunday Magazine , which posts articles from the New York Times Sunday Magazines of 100 years ago. They are WAY more interesting than youd expect. Some are funny in hindsight, some seem quaint, some sensational, and some are just plain hilarious. If I try to list examples this blog post will actually never end but heres one about the original way things went viral. And info on the blog here . And then there is the reason I joined twitter. I was resistant and fairly hostile for a while, but then I read in the Boston Globe that the Massachusetts Historical Society was going to tweet the diary of John Quincy Adams. His journal entries are just about the length of a tweet, and they were posting an entry a day recording his trip to Russia as American ambassador there. I was intrigued, I joined, and I havent looked back. They still post his entries here . For all you lucky ones looking forward to a snow day tomorrow, I hope Ive given you something to pass the time with. And as a final disclaimer, DONT ATTEMPT THE FLAMETHROWER THING.

Annotated Bibliography Memory Manipulation - 1627 Words

Memory Manipulation: Molecular Engram Modification for the Forgotten Millions of people on this Earth struggle daily with diseases that lie out of their control. Some with the involuntary and gradual amnesia of loved ones, others with memories that plague and haunt them on the loneliest of nights, and more. These issues are ironically forgotten those unaffected, and all stem from the same place- the brain’s memory engram cells. Engram cells are encoded neural tissue that provides a trace of memory and therefore is responsible for memory retrieval (1). Working in the lab with the implantation of memories and manipulating said engram cells of rodents can, over time, develop into altering human cells and activating memory retrieval to†¦show more content†¦Then, the mice would experience secondary exposure to a contrasting environment and associate it with a painful memory. The test subjects would then be returned to their initial environment in which no they were unharmed. Through this proce dure, the rodents were given false memories through manipulation as they reacted negatively to the area in which nothing occurred. Tonegawa commonly used shocking the mice as his method yet other studies used alternative methods as well. This worked due to the optical reactivation of neurons that took part in the trauma while in the location in which no pain was delivered (4). Experiments also revealed that the configuration of true and false memories set off similar molecular changes. With the ability to implant false memories, a variety of possibilities appear. As several studies (including Tonegawa’s) acknowledged chemical compounds for application in subduing or even eliminating the memories of mice, hypothetical treatments for addiction, post-traumatic stress disorder, etc. for humans became realistic (6). Research has also been conducted involving the development of pharmacological strategies enhancing adult hippocampal neurogenesis in mouse models of Alzheimer’s with the focus on restoring memory and thoughts of cell therapeutic intervention through endogenous cell manipulation; therefore, suggesting gradual movement in the direction of a societal impact asShow MoreRelatedOverview. Octavia Butler’S Kindred Focuses On The Perspective1731 Words   |  7 Pagesorder to emphasize the widespread effects of prejudice upon human rights. In addition, the contrast of societies also serves to compare the troubles of the past society from the progressive perspective of 1976. The articles chosen within this annotated bibliography focus specifically on the multiple impacts of slavery. 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Contact your local Wiley representativeRead MoreContemporary Issues in Management Accounting211377 Words   |  846 Pagesbypassed the mechanism that was set up for measuring the length of time that incoming calls were waiting before being answered. We witness such failures of performance measurement systems at a time when the technologies involved in the capture, manipulation, and distribution of information have never been better. Successive waves of information technology (IT) development have been greeted with optimistic analyses of their potential to strengthen signiWcantly our attempts at controlling behaviourRead MoreLibrary Management204752 Words   |  820 Pagesan organization cannot abandon recognition of prior achievements of individuals and the organizational whole because that could demoralize people who contributed to those past successes. The corporate memory, that body of data, information, and knowledge residing in files but also primarily in memories of staff, is valuable as a source of knowledge in fulfilling the strategic aims and objectives of an organization. The internally â€Å"looking around† aspect of the planning process, the performance evaluation

Essay on The Effects of Alcohol - 1177 Words

The Effects of Alcohol Works Cited Not Included Alcohol is a substance that has numerous diverse affects on the body-both positive and negative. Alcohol not only kills brain cells, but when taken in profusion it has almost no constructive affects. Sure it can make one overlook his/her problems, but the consequences of drinking in excess far outweigh the benefits. It is not a crime to get drunk, however alcohol will almost always cause one to conduct them self in a way he or she would not normally behave. For instance, a sober man will not usually drive ninety-five mph down I-95, however, after consuming a good amount of alcohol, his eyesight, judgement, reflexes and abilities are hindered to the point that he feels†¦show more content†¦The abuse of alcohol over long periods of time may also cause diseases such as cirrhosis, acute alcohol hepatitis, and the most severe liver disease. Cirrhosis is a disease in which the liver becomes so scarred that the patient lacks sufficient healthy tissue to perform the organ?s fun ctions. Once you?ve got it, you are stuck with it. (Gross, 6) The worst thing about these diseases is that you will not know you have them unless you are medically examined on a regular basis. Alcohol consumption is a large contributor to the development of several types of cancer- mostly dealing with the neck and brain. We know that cancer kills and therefore it is safe to say that in some cases, alcohol can be deadly. It is important to realize that alcoholism is a disease. A heavy drinker will experience the effects of withdrawal syndrome (which include hypertension, anxiety, disorientation, hallucinations, and seizures) if he decides to stop drinking. Being addicted to alcohol is similar to being addicted to any other drug in that once one starts using, it is tough to live without. It is also a ?gateway drug? just as marijuana and other sedatives. (Bennett, Woolf, 13-23) Heavy drinkers may develop a tolerance or ?immunity? to certain amounts of alcohol. That said- the more often you drink, the more you can handle next time. The human body recognizes alcohol as a foreign substance and will use every method possible toShow MoreRelatedAlcohol And Its Effects On Alcohol1403 Words   |  6 PagesAbstract Alcohol has long been a subject of controversy. Long before man understood the indications and contraindications of alcohol there has been laws against this drug. Classifying alcohol as a drug may not be suited for a majority of the population because people like to partake in drinking. Imbibing in alcohol is a tradition in many parts of the country. We use alcohol for celebrations, traditions, socialization and combining food flavors with specific alcohols. Forgetting that too much canRead MoreThe Effects Of Alcohol Abuse On Alcohol882 Words   |  4 Pagesme is alcohol. 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This paper will discuss the use of alcohol in Australia broadly before focusing on the consumption of alcohol in the 16-29 year old age group. ThisRead MoreThe Effects Of Alcohol On Alcohol Abuse Essay1115 Words   |  5 Pages Dependance on alcohol has been around ever since its creation and records of writing existed. From Biblical commandments clearly restricting the drink due to its destructive and addictive nature to the celebrities on tv screens and music devices glo rifying the substance, alcohol has always been part of various cultures. Being the number one drug problem in the U.S with over 12 million people reportedly being alcoholics and of those 7 million being binge drinkers between the ages 12-20, it comesRead MoreEffects of Alcohol827 Words   |  4 PagesThere are many opinions that have been put across regarding alcohol consumption. Some are biased while others are based on either prejudice or beliefs. However the truth is that alcohol has its own merits and demerits. 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For adults who abuse alcohol, achieving abstinence can be an arduous process that can be overcome with the perseveranceRead MoreThe Effects Of Alcohol On Alcohol Abuse942 Words   |  4 PagesEveryday around the world people fail to realize the effects alcohol abuse can have on themselves as well as their loved ones. Alcohol can be highly addictive, and plague an individual s life. Individuals who suffer from alcohol abuse go through various withdrawal symptoms when attempting to cease from drinking alcohol. There are various methods alcohol abusers to quit using alcohol. For adults who abuse alcohol, achieving abstinence can be an arduous process that can be overcome with the perseveranceRead MoreThe Effects Of Alcohol On The Consumption Of Alcohol1950 Words   |  8 PagesThere are a multitude of aspects to consider as to why an individual would be dependent on the consumption of alcohol. One being the living environment of an individual has an effect on alcohol abuse according to the studies found, McCaul et al (2009) talks about this theme and goes on to say that the more licensed alcohol establishment’s in one particular area means it’s more likely for someone to drink on a regular basis as it’s not out of their way. Another reason may be the individual’s emotionalRead MoreThe Effects Of Alcohol On Alcohol Consumption1373 Words   |  6 Pageswhether or not alcohol should be prohibited. In most countries, at a certain age, adults are allowed to purchase alcohol without being limited to certain choices. However, with the rise of alcoholic products, there are concerns for public health and safety. Many people argue that restrictions should be placed on alcohol consumption. To begin with, there are several factors that involve in alcohol consumption. Studies have shown that there is a direct correlation between alcohol consumption andRead MoreAlcohol Consumption : The Effects Of Alcohol On The Body1312 Words   |  6 Pages Alcohol Consumption: The Effects of Alcohol on the Body Thamara Jean-Jacques Professor: Nina Walker Biology 115 October 17, 2015 Lithonia Campus Abstract Drinking alcohol for a period of time or even binge drinking cause harm your heart. Alcohol increases the risk for heart attack, strokes, and hypertension. In 2013, a total of 71,713 people died of liver disease the ages ranged from 12 and older. Alcohol has also been known to affect the pancreas, large amounts of alcohol can confuse

ES Lab Report †Nitrate Free Essays

Background Introduction The presence of nitrogen is vital for all organisms as it is an element of protein. It is present in the environment in various compositions and constantly changes from one to another as it goes through the Nitrogen cycle. Nitrate and nitrite are both compounds of nitrogen, which are found in natural sources such as soil, water, plants and food. We will write a custom essay sample on ES Lab Report – Nitrate or any similar topic only for you Order Now These compounds are formed when microorganisms in the environment break down organic materials, such as plants, animal manure, and sewage. This is useful as most of nitrogen absorbed by plants is in the form of nitrate. However, since nitrate is extremely leachable, it very quickly moves with water through the soil and in the event of high amounts of rainfall or excessive irrigation, this can permeate through the various soil layers and reach the groundwater sources.   Nitrate can get into drinking water from runoff or seepage into ground water from farms, golf courses, home lawns, etc. In a well, nitrate may get into the water more easily if the well is poorly constructed. The presence of nitrate in water is extremely difficult to detect, as it does not have any color, odor and is tasteless. The most significant health hazard of the presence of nitrate in drinking water is when the nitrate present in the water is transformed to nitrite in the digestive system.   This causes a condition called methemoglobinemia, which occurs due to the oxidation of hemoglobin to form methemoglobin. Methemoglobin does not have the same oxygen carrying ability of hemoglobin. Effects of nitrate in drinking water are as follows: Excessive levels of nitrate in drinking water have caused serious illness and sometimes death. When there is too much nitrate in freshwater or estuarine systems close to land, nitrate can reach high levels that can potentially cause the death of fish. Escalated potential risks of cancer from nitrate and nitrite in water and food are also reported. In this experiment, we are going to measure the level of nitrate or nitrite present in our water system by comparing tap water with grey water. Grey water is non-industrial wastewater generated from domestic processes such as washing dishes, laundry and bathing. Aim of Experiment By investigating the elements of nitrite or nitrate that our ground water has, we as a class can determine which residential areas have the most health-threatening water. The aim of this experiment is to raise awareness in high school students on health-threatening issues such as the potential risks of nitrate in water. Hypothesis Unlike countries like Australia or Singapore, Indonesia is not commonly associated with clean tap water. In fact drinking tap water is not recommended nor practiced.   Inspite of this common notion, there are very few health issues related to â€Å"clean water† in Jakarta.   The hypothesis put forward by this experiment is that the nitrate level in groundwater in areas around Jakarta would be minimal. Materials and Equipments Grey water, Tap water, Nitrate-nitrite meter, Function graph, Calculator, Testing chemical. Independent Variable: Location Dependent Variable: Amount of nitrate/nitrite Methods – Collect plentiful gray water and tap water from houses in different areas. – Put the same volume of water from each source into different test tubes.   Ã¢â‚¬â€œ Put the testing chemical inside each test tube to check nitrate/nitrite level.   Ã¢â‚¬â€œ Measure each nitrate/nitrite level using meter.   Ã¢â‚¬â€œ Compare result using a mathematical function graph.    – Use calculator to calculate final results.      Ã¢â‚¬â€ Interpret data. Discussion As seen from the results the level of nitrate found was minimal.   The area around Lippo Karawaci and Sudirman has the biggest chance of having nitrate in their water. This being said does not mean there is 0% possibility that nitrate is present in other areas. This experiment is probably not as detailed as it should be; therefore achieving zero results in most of the areas. Evaluation Even though the results show extremely minimal amounts of nitrate present in the water sources In Jakarta, one cannot draw permanent conclusions that it safe to drink. Alternate sources of drinking water such as bottled water or spring water are always recommended, especially in the case of infants and pregnant women.   Boiling of water is not a solution, as this only tends to increase the concentration of nitrate in water. The hypothesis states that the nitrate level around Jakarta and its surrounding suburban areas will be minimal. The experiment confirms the hypothesis. However, since the sample size was limited the reliability of the results is debatable. How to cite ES Lab Report – Nitrate, Essay examples

GolfLogix Case of Study free essay sample

To start with I am going to talk briefly about GolfLogix and its different products. GolfLogix is a quite recent company which was founded in 1999 in Arizona (US). It was based on a simple concept, using the GPS to aid golfers to improve their game or to make it easier. For this reason, GolfLogix developed the xCaddie, a handheld GPS receiver. Nowadays, the company offers two different systems. The first one is the â€Å"Distance Only System†, which can calculate the distance from where the golfer is hitting to the green; and the second one, which is called the â€Å"Complete System† and makes even more for the golfer, such as recording the progress of the golfer’s round in order to download this data and print a detailed mapping of his progress, (showing him statistics, how far he had hit the ball with every club, how many times he had putted and how many shots he had taken, etc). Creating superior customer value is a necessary condition for a company securing a niche in a competitive environment, not to mention a leadership position in the market. According to Porter, a company can follow two generic routes to compete in a market: differentiation and low-cost. GolfLogix focuses on differentiation, because it tries to satisfy the necessity of improving the pace of the game in a non-complex way, due to it is able to judge the distance to the green and choose the right club for that distance, what has been a common challenge for many golfers (beginners and experienced players) since much time ago. But moreover, the xCaddie, in the two versions, offers a long list of benefits which create value for the consumers, such as the portability (its size is convenient and the golfers can hang it without being uncomfortable), the affordability for every type of courses, its easy use and installation, etc. In addition, the Complete system has more benefits, it provides the player his game history and his own statistics, the golfer can visit his own personalized web site and improve his game by learning through the teaching pros; this way, they can work on those parts of their game where they waste the most strokes (the real necessity of the players, which wasn’t clear before this device). To sum up this point, GolfLogix offers a compelling product to golfers and courses satisfying a latent necessity for all the players. The company had some feedback about its products and it seems to that the â€Å"Distance Only System† would be used again by the 80% of golfers if it is available on the courses they usually play, and the â€Å"Complete System† would be used by all of the players, stressing they like the most the post-game printout, because they find it fairly useful. Taking into account the competitor analysis, it has to be emphasized the fact of there are some companies which offer similar or comparable systems to the xCaddie. The difference is that these systems are mounted to the cart, which drives up prices considerably. The $250,000 to outfit 80 golf carts is often an initial cost that most golf courses cannot handle. That makes GolfLogix devices even more competitive. Beside this information, as we see in the text, in 2002 dozens of courses had adopted either the Distance Only System or Complete system, and moreover, quite often one or two more courses signed lease agreements after tasting these systems with a 30 day free trial. So, as a conclusion we can say that this product is being quite compelling, it seems lease agreements are going to continue growing. What is the market potential for the GolfLogix devices? According to the consumers of Golflogix devices we can match these two types of systems with the different groups of consumers. On the one hand, we have the â€Å"Distance only system†, which is supposed to be used in order to golfers to have a more accurate game with less number of shots. It means that this system will help to increase the pace of the play, making it easier and more efficient. So, because of its simple and easy operating it can be aimed at every kind golfer of all experience levels. On the other hand, the â€Å"Complete System† is aimed at avid or quite experienced golfers due to it offers the opportunity of accumulate game history and seeing personal improvement at any particular course. Because of that, this type of device will be only interesting for professional golfers. Moreover, experienced golfers are in relation with one type of course, it is the group of â€Å"Private courses†. Experienced players always attend to the same course because they pay their initiation fee and their yearly membership fee. They are not going to waste their money paying for a daily greens fee at a public course if they are already paying dues at their private course. Due to these several reasons, GolfLogix should target the private courses, in order to make its both systems successful in the market. On the contrary, if the company target public courses, it is possible that the â€Å"complete system† to fail, because it is used by avid golfers with more intrinsic necessities, who play always in private courses. In the year 2000, there were over 17,000 golf courses in the country, including 7,000 municipal or lower-end public courses, 4,000 high-end public courses, 2,000 resort courses, and 2,000 private courses. In theory, this means that GolfLogix had 17,000 potential courses on which to use its products. As if that number was not large enough, new courses were being built at a rate of 300 to 400 per year. What are the advantages of going through the golf courses? Through retail channels? ADVANTAGES GOLF COURSES 1. This option is less risky. Looking at the point that golfers form a quite traditional market, GolfLogix would risk more if the company goes through retail channels, its products would have a long introduction stage into the market, because players (above all the avid golfers) are a bit resistant to new technologies if they are in relation with the game of golf, because, as we see in the text, they might think â€Å"What’s next? Do they also provide a robot to hit the ball for you? †. However, many golfers who have tried either of the systems said they would use them again if they are available in the courses they usually play. 2. The number of golfers grows by about 200,000 to 400,000 each year. For this reason, we feel it would be hard for GolfLogix to target the individual consumer because there are so many of them and not all are avid golfers, what means that the â€Å"Complete System† will fail in their majority. 3. Both systems need so many of labor hours in mapping the courses. If a golfer doesn’t play golf as a routine, he or she would not take the time to map out the course and download all of his or her personal information into his or her own personal xCaddie. On the other hand, if the courses offer these systems already ready, golfers would use the xCaddie without any problem. 4. By targeting the golf courses, GolfLogix would also be indirectly targeting the consumers. If the consumers like the systems and they realize that the use of this product helps to improve their game, doing it more accurate and also that it can correct their mistakes, they may choose to buy the product. 5. Ensuring the value created by attending the necessities of the courses since the company was established. This option may not put at risk the perfect relation between the company and the courses, main source of incomes of GolfLogix. 6. The number of courses is much less than the number of direct consumers. That means that the company can face with their principal consumers’ necessities in an efficient way and developing new products according the new necessities the courses can have. (Fast reaction in the presence of new market opportunities, coming earlier than competitors and main source to create superior value of its products) ADVANTAGES RETAIL CHANNELS 1. The market share would might be higher than the one focusing on the courses, due to there are quite more golfers and new golfers each new year than new courses. That has as a consequence that the revenue can also be higher. 2. The expert golfers can pay a quite high amount of money for the â€Å"Complete System† due to they are price – insensitive. All they want is to improve their game, correct their unknown mistakes and become the best in their own course. They would want to but it because they always go and practice golf in the same course. If you could choose one of the two channels, which would you choose – courses or retail? Courses. One reason is that Golflogix has built a strong relationship with gold courses across the country, and changing the strategy to go through retail channels might these relations get worse, having as a consequence a loss in the company’s revenue, due to the courses can feel disappointed and move to other competitors. As we see in the case â€Å"targeting consumers directly might jeopardize relationships with golf courses that the firm had worked hard to establish†. Golflogix systems (Distance Only and Complete System), through the xCaddies provide golf courses an additional revenue because they help to improve the overall golfing experience at its courses, what is exactly what players want to satisfy. Golf courses would not receive these additional streams of revenue if golfers brought their own GPS systems . Besides all, I think it is more difficult to reach the success through the retail channels, because most golfers aren’t willing to pay between $200 and $1,000 for a personal GPS system when they can simply play a golf course offering a GPS system for little or no additional charge. Moreover, we have to take into account that GolfLogix is a four-year-old company, so in case that the product fails when it is introduced directly to the final consumers, the company won’t might be able to handle this big loss because it is unlikely it has a larga cash reserve due to its age and maybe its initial investment (what means that probably the company still has a financial debt). Given the option of selling through both channels, what would you do? Taking into account that nowadays we don’t have a really good developed technology and it’s very expensive at the same time, I would only sell the devices to the courses and I would wait for the decreasing of the technology and production costs, as we can see the success of our product and the progress of the demand.